Excellence in customer service can only be achieved through a clear understanding of what true service means. This involves taking proactive steps to provide the best amenities and service that meet or exceed customer needs and expectations. This program offers a different perspective on viewing and evaluating the service provided to customers. It starts with understanding the customer service journey, identifying critical touchpoints, outlining steps to resolve customer issues or difficulties, and then creating a proactive plan that makes the customer experience a pleasant and memorable one.